Brand Identity case studies by Hamza Ashraf | Design systems

SYS.04PORTFOLIO

Every project below follows the same structure: the problem, the system, what shipped, what it changed.

Brand Identity: 6 projects

Josef's Buffalo WingsFull System: Brand, Space, Motion & SocialA 360° identity across brand, space, motion and social, built so the second location opened without a redesignRead case study
WACA (WA Cricket)Interactive Tournament Guide & Design SystemA 64-page interactive guide built in about a week, then a matching A5 print edition in a further three to four daysRead case study
cpdash.aiBrand Identity & Product Design System70+ screens assembled from one reusable system, and still runningRead case study
EZ Sports ApparelTeam Uniform Mockups & Vendor Production GraphicsA standing seasonal partner since 2024: BCLL, LTYA, Outlaws and others returning each season rather than one-off jobsRead case study
GoTeach.aiAI-Driven EdTech Brand & Product Design SystemA brand system, a UI/UX design system and the core product screens, all built from one visual languageRead case study
Uplift K12Game Design, UI/UX & Curriculum Platform System2 sample games to a 270+ game library, plus sole ownership of the platform’s UI/UX, over two yearsRead case study